What we’ve learned, written plainly.
No growth-hacking listicles. Just the things we end up explaining on most calls, written down so you can read them first.
4 min readBoosting a post is not a Facebook ads strategy
The boost button is the most expensive shortcut in small business marketing. Here's what it actually buys, what it can't, and when it's still the right call.
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4 min readWhat you should actually spend on ads in your first 90 days
Nobody can quote you a universal minimum ad spend, and anyone who does is guessing. Here's the arithmetic that gives you a real number for your own business.
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3 min readMeta ads vs Google ads: which should you start with?
The honest answer isn't 'both'. Google catches demand that already exists. Meta creates demand that doesn't. Here's how to tell which one your business needs first.
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3 min readWhy your ads get clicks but no bookings
Clicks without calls usually doesn't mean your ads are broken. It means something after the click is losing people. Here are the five places to look first.
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