Ninety days. Then month to month.
We ask for the first ninety days. It's the shortest run over which paid advertising tells you something true rather than something noisy, and we'd rather commit to that number out loud than discover halfway through that we disagreed about it.
What that actually means
- Ninety days to start
- The first three months are a commitment, and we'd rather you heard that here than on the call. It takes roughly that long to launch, gather enough data to learn from, and act on what it tells you. Stopping before then doesn't save the money already spent. It just means spending it without getting the answer.
- Then month to month
- After the ninety days there's no further term. Not an annual renewal, not a notice period that quietly rolls you into another quarter. You carry on because the work is worth carrying on, or you stop.
- No setup fee
- The build is part of the work, not a separate invoice at the start. You aren't paying twice for the same launch.
- You keep everything
- The ad accounts, the pixel data, the creative and the campaign history are yours, during the ninety days and after it. If we part ways you walk out with the asset you paid to build, not a copy of it.
Why ninety days
A campaign spends its first weeks being wrong on purpose. It tests audiences that won't work so it can find the one that does, and every one of those tests costs money and buys information. The account only starts compounding once there's enough data to cut what's failing and move the budget onto what's not.
That crossover doesn't happen in three weeks. Switch off before it, and you have paid the full price of the learning phase and collected none of what it bought. The money is spent either way; ninety days is what turns it into an answer.
So we ask for the window the work actually needs, and we ask for it at the start rather than talking you month by month into staying. Ninety days is also where the commitment ends. There's no annual term behind it.
The catch, since there usually is one
A term protects the agency. That's the honest objection to one, and we aren't going to pretend it away: once a client can't leave, some of the pressure to make month one count comes off. We have both watched that happen from the other side of the table.
What we can offer against it's visibility. You see the account, the spend and what it's producing throughout, not a curated summary at day ninety. If month one is going badly you'll know in month one, which is the point at which it can still be fixed.
And the ninety days is a floor on the test, not on the relationship. If the honest read at the end is that paid ads are not the right lever for your business, we'll say so rather than sell you a fourth month.
There's more on how we think about budget in what to spend in your first ninety days, and the rest of the common questions live on the FAQ.
Ask us anything before you commit.
A free call with no pressure. You'll leave knowing what we'd run, what the ninety days would cost you and why, whether or not you decide to work together.
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