Two channels, one system.
Meta creates demand. Google catches it. Which one you need first comes down to whether people are already looking for what you sell.
Most agencies answer that with whichever channel they like running. We'd rather look at your market and tell you the truth, even when the answer is to start with one and leave the other alone.
Meta Ads
Reaches people who'd want what you sell but haven't thought about it today. The right first move when your category isn't something people go searching for.
Read more →Search & Performance MaxGoogle Ads
Reaches people already hunting for what you offer. The shortest distance between an ad and a phone call, when the demand is genuinely there.
Read more →Which one comes first?
Almost nobody needs both on day one. Running two channels badly costs more than running one well, so we'd usually rather start in the right place and add the second once the first is earning.
Start with Google if
- People already search for what you sell, by name
- One new customer is worth enough to justify a competitive click
- Timing matters and people want it handled now
- You need results faster than a creative testing cycle allows
Start with Meta if
- Nobody's searching, because the category is new or unfamiliar
- Search volume in your area is too thin to build on
- Seeing the place, the work or the people changes the decision
- You're launching something and need to create the demand
If neither list describes you, that's worth knowing too. Sometimes the honest answer is that your money is better spent fixing what happens after the click than on buying more clicks.
From clicks to customers.
Attract
Meta and Google campaigns that reach both kinds of buyer: the ones already searching for you, and the ones who have not thought of you yet.
Connect
Messaging and creative that build trust, answer hesitation and make you the obvious choice.
Convert
Forms, follow-up and intake systems that move qualified leads toward booked work.
How it runs
Ninety days to start, then month to month. We ask for the first ninety days because that's the shortest run where the answer is real rather than a guess. It's time to launch, gather data and act on it. What you should spend over those months depends on your market and what a customer is worth to you, so we work it out together on the call.
Most accounts see lead volume pick up in the first two to four weeks. The real compounding happens between days 60 and 90, once there's enough data to cut what isn't working and put more weight behind what is.
Let's work out what you actually need.
A free call, no pressure. You'll leave knowing what we'd run and why, whether or not you decide to work with us.
Book your free strategy call