Questions
The things people ask first.
Straight answers, including the ones that occasionally talk us out of an engagement.
Questions
Everything you’d ask first.
- How soon will I see new bookings?
- Most accounts see lead volume pick up in the first two to four weeks. The real compounding happens between days 60 and 90, once there's enough data to cut what isn't working and put more weight behind what is.
- Do I need both Meta and Google?
- Not necessarily. Google reaches people already searching for what you sell. Meta reaches people who'd want it but aren't looking yet. Which one comes first depends on whether there's demand to capture or demand to create, and we'll tell you straight even when the answer is to start with one.
- What should I be ready to spend?
- It depends on your market and what you're trying to book. A single-location business and a multi-location one need very different budgets, and click costs vary a lot by industry. We work the number out with you on the call, so you know it before you commit to anything.
- Am I locked in?
- For the first ninety days, yes. We ask for that because paid ads judged on less than ninety days are judged on noise. It takes that long to launch, gather enough data to learn from, and act on what it tells you. After that it's month to month, and you can stop whenever the work stops paying for itself. We'd rather earn the month than hold you to a year.
- I have been burned by an agency before. What is different here?
- Most agencies come from marketing. We came from the other side of the counter, with 30 years between us in a business where nobody bought on impulse and trust was the whole game. We're less interested in clever ads than in the specific reason someone hasn't called you yet, and what would change that.
- Do I have to supply the creative?
- No. Messaging and creative are part of the work: the ads, the copy, and the follow-up they lead into. If you have brand assets or photos you want used, we'll build around them.
- What happens on the first call?
- We look at how you're winning customers today, where the gaps are, and what the biggest opportunity looks like for you. You'll leave knowing exactly what we'd do, whether or not you decide to work with us. No pressure either way.
Still got a question we haven't answered?
Ask it on the call. It's free, and you'll get a straight answer whether or not you decide to work together.
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