A city where the customers keep arriving.
Austin has spent years absorbing people from somewhere else, and that single fact changes the shape of the advertising opportunity here more than anything about the platforms.
What makes Austin different
Somebody who has just moved has no accountant, no lawyer, no mechanic, no contractor they trust. They have no incumbent to be loyal to and no local recommendation to fall back on, so they do the thing people do in that situation: they search. A steady stream of arrivals means a steady stream of high-intent, genuinely up-for-grabs demand, which is rarer than it sounds in an established market.
The catch is that this isn't a secret. Growth attracts agencies as reliably as it attracts residents, and the obvious search terms are bid up accordingly. The accounts that do well are usually the ones catching the specific, lower-competition searches around the edges rather than fighting over the headline keyword.
There's a trust dimension too, and it's the part we find most interesting. A newcomer choosing a provider has no local network to check with, so everything rests on whether the business reads as credible to a stranger. That's a messaging problem before it's a targeting problem.
Where we'd start in Austin
Google, in most cases, and with more conviction than we'd apply elsewhere. When a real share of your market is actively looking because they're new to the city, capturing that intent is the fastest route to booked work, and the intent is unusually high. These are people who need to choose someone this week.
Meta comes in second here rather than first, and it earns its place on trust rather than reach. Somebody who found you by searching will often look you up again before they commit, and what they see the second time decides it.
The detail on each sits on Google and Meta, and which one comes first is a question we answer on the call rather than in advance.
We aren't based in Austin
We work remotely with businesses across the US and Canada, and we aren't going to pretend otherwise by putting a rented address on this page. Everything happens over calls, shared reporting, and the work itself.
For running ads, that turns out not to matter. What matters is whether we understand the person deciding whether to book you, and that understanding came from thirty years between the two of us in a business where nobody bought on impulse, not from a postcode.
If you'd rather sit across a table from whoever runs your ads, that's a completely reasonable preference and you should hire locally. We'd rather say so here than waste your time on a call.
How it works
Ninety days to start, then month to month. No setup fee. You keep the ad accounts, the data and the creative if we part ways.
The full terms are on the no-contract page, and the common questions are answered on the FAQ.
Let's talk about Austin specifically.
A free call where we look at how you win customers today and tell you honestly where your money is best spent. No pressure and no obligation.
Book your free strategy call