A smaller market that rewards a different approach.
Vancouver is a serious business market inside a relatively small population, and that combination changes which advertising channel makes sense first.
What makes Vancouver different
The constraint here is volume rather than competition. For a lot of service categories, the number of people actively searching in a given month is simply not large enough to build a growth plan on. You can win every one of those searches and still not fill a calendar.
That's not a reason to write the market off. It's a reason to be honest about which lever is doing the work: in a smaller pool, growth tends to come from reaching people who were not looking, rather than from squeezing more out of the few who were.
The cost base matters too. Rent and wages here mean the businesses that advertise successfully are usually selling something with enough margin to absorb a real acquisition cost, and they need to know that number before they spend, not after. We'd rather work that out with you on the call than discover it three months in.
Where we'd start in Vancouver
More often Meta than Google, which is the opposite of the advice most agencies give by default. When search volume is thin, a search campaign hits its ceiling quickly no matter how well it's built, and the account plateaus while the budget keeps clearing.
Meta has no such ceiling, because it doesn't depend on anyone looking for you. It's less forgiving, because the creative has to be interesting enough to interrupt someone, but in a market this size it's usually where the headroom is. If your category turns out to have the search demand after all, we'll tell you, and we'll start with Google instead.
The detail on each sits on Google and Meta, and which one comes first is a question we answer on the call rather than in advance.
We aren't based in Vancouver
We work remotely with businesses across the US and Canada, and we aren't going to pretend otherwise by putting a rented address on this page. Everything happens over calls, shared reporting, and the work itself.
For running ads, that turns out not to matter. What matters is whether we understand the person deciding whether to book you, and that understanding came from thirty years between the two of us in a business where nobody bought on impulse, not from a postcode.
If you'd rather sit across a table from whoever runs your ads, that's a completely reasonable preference and you should hire locally. We'd rather say so here than waste your time on a call.
How it works
Ninety days to start, then month to month. No setup fee. You keep the ad accounts, the data and the creative if we part ways.
The full terms are on the no-contract page, and the common questions are answered on the FAQ.
Let's talk about Vancouver specifically.
A free call where we look at how you win customers today and tell you honestly where your money is best spent. No pressure and no obligation.
Book your free strategy call